There are many elements that are common in my film trailer, magazine front cover and my film poster. One of the main features is the pictures of the characters in my film, who were then on the magazine front cover and the film poster. The pictures that I took of them were mid shots as this allowed their body language and facial expressions be shown, which displayed the tension and conflict. In the film trailer, mid shots and close ups were the most commonly used for the same reason again as this helped to tell the audience what genre of film this was. Having them on both allows the audience to recognise the characters and associate them with the film especially with them in similar poses on both texts with the character Katie facing away from the character Owen showing the conflict between them in the film as it is a big part of the narrative. We also kept them in same/similar clothes, which were casual clothes that teenagers would be expected to wear, which again allowed the audience to recognise them and link it to the film trailer. Another feature of all 3 products is the colours that I used, which were predominantly red, white and black. The text, background and lighting were all examples of these colours being used since I had a red and black background with a white title on the poster and a white and black background with red and white titles on the Magazine. The trailer itself had white inter titles with the one red word per title, and a black background. It also had low key lighting which linked to the dark colours on the poster and magazine cover. These are examples of synergy throughout the poster, magazine cover and film trailer. Synergistic features are important as it allows the audience to recognise the film using elements such as the image, colours, names, and titles.
The title we had was 'Under Control'. We decided on this name as it gave the audience an idea of what the film is about so they can begin to formulate ideas of their own about what will happen in the film. The poster had the biggest title and I used a white glow around it to highlight the fact that is a thriller and connote the suspense and tension. I used a simple font that looked innocent but spooky. On the magazine front cover the title was in the same sans serif, white text as the rest of the article descriptions, but it was slightly large than the rest in order to make it stand out. In the trailer the title was the same as the other titles in the trailer in order to keep the same theme running throughout, however it was also white, like the ancillary texts so the audience will recognise it easily.
An example of iconography in all 3 products is the colours that i used, predominantly white and red. Red is used as it connotes danger and this is one of the common themes that we want to get across to the audience. The colour white is also used as it connotes the innocence of the female characters. I used these colours on the titles a lot for the exact reasons mentioned previously and also that it continues the theme of the colours red white and black used throughout. Another example of iconography is the blood splats i used on the magazine front cover. These are often a generic convention of the thriller genre as it agian connotes something bad has happened and someone is hurt quite badly. Another generic convention is that the 'damsel in distress' is a young female. This adds threat to our target audience as they are often around this age and know the dangers to young females. The damsel in distress is shown in our film trailer and also in our ancillary texts as this allowed the audience to get to know the characters before even watching the films. It also allows them to recognise the film.
The narrative that we tried to show on the poster and magazine front cover was that of tension and conflict between Katie and Owen. We did this by showing Katie in an innocent way with her facial expression and that she was facing away from Owen. Owen on both the poster and magazine is looking angry and on the poster is looking directly at the audience breaking the 4th wall. The fact he looks at the camera and that he is wearing black clothing suggests that he is the antagonist and the audience are not supposed to support him. The colours of red and black throughout the film trailer, the magazine and the poster connote that the narrative means someone is in danger and may die. The white colour connotes the purity and innocence of Katie in the film. These attract our audience because if they enjoy thrillers than they will like the threatening narrative of Owen towards Katie as they don't know how far it will continue and this builds tension.
The institutional information such as the certificate and release date are both found on the film poster and just the release date in the film trailer as it keeps the audience informed about the film so they are aware about important information. I put neither the release date nor the certificate on the magazine front cover as conventionally this information is found inside the magazine. The main feature of the magazine front cover is the images of the characters from my film trailer. I did not use the production company logo on the magazine front cover or the film poster as this is not a USP since the company is unknown.
Overall my film magazine front cover, film poster and film trailer were effective as you can see the links between them clearly. Colour images and the title were the most effective visual synergistic features in recognising that all 3 products were linked and these helped the audience to remember and want to see the film.
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