Evaluation 3- What Have You Learnt From Your Audience Feedback?

Our main audience feedback came in the form of our classmates and our teachers. Asking our classmates for feedback on the main products and the ancillary texts was useful since they are the target audience age and social category. The feedback was useful as it enabled us to see where we could improve since when working on something you often get too involved and can't see where improvements are needed. The following are some of the improvements that were suggested for our main product, the thriller trailer;

 - It looked a bit too much like a film opening
In order to fix this we added more titles and sped the trailer up to make sure the pace matched that of conventional trailers instead of film openings. Doing this was successful since more inter titles broke it up a bit more and made the trailer look more conventional.

- More diegetic sound to help narrate it a bit more
Before we had no diegetic sound and so it was unclear about some of the narratives. By adding diegetic sound over the scene where Owen gets exams results and scrunches them up before storming off, was unclear. However we aded diegetic speech of Owen's parents and it became clearer that he was stressed and under pressure from them. 

- Make the main character Owen look  more controlling and aggressive
We did this by speeding up the last shot of Owen putting his foot in the door. Before it was slow and he did not look aggressive like he is supposed to, however speeding up the footage made it look more demanding and aggressive and so shows the audience what they are supposed to think about him.

- Add colour to the intertitles
At first we had intertitles that were just white, however after seeing this many people thought they were too plain and did not connote the genre. To improve this we added one red word on each intertitle. This connotes danger and violence that is assoiciated with the thriller genre and also shows the audience that there is a threat in the narrative.

- Come back to the shot of the phone more than once
Our class mates thought that the shot of the phone was effective in displaying that Owen was a agressive, controlling boyfriend so they suggested it be on the screen longer. We didn't want the shot on the screen for too long since we felt it slowed the pace of the trailer so we decided to use the shot more than once allowing the audience to read the texts and see how controlling and threatening Owen is, This improves how easy the trailer and narrative of the film is to understand. 

I also received feedback for my ancillary texts which were the film poster and film magazine front cover. Some of the feedback was as follows;

-On the Magazine front cover, the images were too small
This was a suggestion made towards the end of the production of my magazine front cover. People thought that the images should be bigger as they are often tell people what is inside the magazine and a lot about the film. For example, the images on my front cover are of two of my main characters showing the conflict in the narrative, so making the images bigger than anything else on the front cover was an important idea as it shows the audience the conflict.

-On the magazine front cover, the subtitles of articles inside the magazine were too small
These were the titles on the left of my magazine and were one words that try to sell the article to the audience. At first these were similar size to the descriptions below them, which people said didn't make them stand out as much. I made these one word titles bigger so they would be clearly different from the descriptions below as they are USPs for the magazine.

-On the poster; Have more than one image
I was planning on having just an image of one character on the poster however after showing a few people they suggested trying it out with two images of different main characters, similar to the magazine front cover. By doing this it made it look more detailed and again, showed the conflict between them. This makes the poster more interesting and so the audience will pay more attention to it and may be willing to research more and go and see the film

-On the poster; The layout doesn't make sense, the question doesn't seem to link to the title
At first, on the poster i had "how will you escape..." and "when you are..." followed by the title "Under Control" however they were spaced out so a few people couldn't understand or follow the question. To make it clearer and also not cover the image, i decided to just get rid of these texts and just put one question " How will you escape?" at the bottom of the poster. This made the poster clearer and also had more of an effect with the question in a red font.