The conventional colours that are found on a psychological thriller film poster are red and black. This is due to the connotation that both the colours bring. The colour red connotes danger and violence which foreshadows the events in the film, and black connotes the unknown which many people are afraid of. White text is commonly used as this connotes the innocence of the victim in the film, especially when that character is shown on the poster. Along with this, lowkey lighting shows their face to create mystery and enigma, especially when the background is dark.
The layout of a poster is very important, with most of the poster showing the most important character or the most famous actor on the front as this will be one of the films USP. The title is often located at the bottom of the poster in thriller trailers as this doesn't take away from the effect of the image. However if I place the title at the top of the poster the audience will see the title first and so remember it more. Also the title may be black or red, for the reasons stated previously or sometimes they are white. White can connote the innocence of the victim in the film. The font is often in a Sans serif font as this looks professional and serious, similar to the genre. On my poster i will put my title about 1/3rd of the way up from the bottom but it will be the largest text on the poster, and as I don't have any famous actors the title will be the most important aspect on the poster.
The institutional information is also found on a poster, it is usually located at the bottom and is small so it doesn't take attention away from the important aspects such as the title, picture and the release date. Posters also have reviews from well known institutions that will show the audience that it is a good film and going to see. In my poster these will be at the top as they are important for the audience to see as many people can be persuaded by reviews. A tagline will also be present which will often be found on other promotional items for the film as this synergy helps the audience to recognise the film.

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