Target Audience

When considering our target audience we also had to consider the age rating our film would have, we decided to give our film a 15 age rating as it would contain possible scenes of violence, graphic content and strong language. Since it is a thriller there are many stereotypical feeling that you associate with the genre such as tension, fear and sometimes gore, and we thought this would not be appropriate for people below the age of 15. We didn't make it an 18 since it is a thriller and most of the tension and suspense comes from the narrative and how it makes u think and feel, we felt like there isn't too much difference between the ages of 15 and 18 when it comes to just tension and suspense.

Demographics:
-15-26 years old
- Males
- All ethnic backgrounds
- Social Grade: E-C2

Psychographics:
- Social people who enjoy films with others and can discuss them after(Personal Relationships of the uses and gratifications theory)
- Because of the large age range in our target audience, they will have different lifestyles. People in the social grade 'E' will have a lot of spare time and if they are students and work part time, they will have a lot of disposable income and so will go and see the film. However people who are higher on the social grade and usually older, won't have as much time or free money and so are less likely to see it while in the cinema.

The BBFC states that in a 15 these are some of the points that are expected to be seen, these points are taken from their website:

•   strong violence
•  frequent strong language (e.g. 'f***').
•   portrayals of sexual activity
•   strong verbal references to sex
•   sexual nudity
•   brief scenes of sexual violence or verbal references to sexual violence
•   discriminatory language or behaviour
•   drug taking

As a thriller our film contains some of these points and as i previously stated this is the reason we have given our film a 15 rating. We won't move it down to a 12, despite the film not containing all of these points, because we feel like certain topics may influence a 12 year old, whereas a 15 year old i mature enough to understand what is wrong.